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AIDA : Attention, Interest, Desire, and Action. This historic model is used to suggest how advertising works. First, advertising gets a customer's attention, then their interest, their desire, and eventually gets them to act, theoretically to buy their product or service.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is AIDA? | Definition and Overview
________________________________________
AIDA : Attention, Interest, Desire, and Action. This historic model is used to suggest how advertising works. First, advertising gets a customer's attention, then their interest, their desire, and eventually gets them to act, theoretically to buy their product or service.Click here to go back to the glossary.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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